Living Together Is Never Easy 

Organizing the life between people coming from different cultures, origins and religions is a tough job, maybe it is one of the hardest jobs for humanity, but it needs to be done. We just have this world, and this is our reality. Amin Maalouf is considered one of the most dedicated intellectuals in the search for a path that could lead to a multiethnic, multireligious and multicultural society. 

Our Project

The general objective of the project is to prevent vulnerable audiences from starting a process of radicalisation by offering them resilience and critical thinking mechanisms, as well as convince those already engaged within a process of radicalisation to abandon it or dissuade them from going further by providing an alternative narrative that deconstructs extremist rhetoric, in order to change violent behaviour.

This will be achieved through 7 social media campaigns.

PARTNERS

Social Media Campaigns

Campaign 1: Peer2peer communication: a call-to-action against extremism

I. Objectives

  1. Goal: to encourage youth role-models, such as youtubers, public figures or sporters to openly deconstruct myths associated with different violent extremist groups (e.g. that there is a superior race);
  2. Audience:The target audience is general people between 18-43 years old from Portugal, Italy, France, Romania, Sweden and Hungary with online interests in human rights, social activism, Amnesty International, United Nations, Human Rights Watch, Women’s rights;
  3. Action: role-models will promote public awareness as regards the problem of violent extremism and how communities should address it (e.g. through non-discrimination);

II. Activities

  1. Definition of a campaign plan (i.e. research and analysis of target audience, key-message)
  2. Creation and production of the campaign
  3. Implementation and dissemination of the campaign
  4. Quantitative and qualitative evaluation
Campaign 2: Narratives from Global Islam

I. Objectives

  1. Goal: to present individual testimonies from credible voices within the Muslim community, in order to highlight key features of the Islam (e.g. tolerance) and Koranic interpretations against extremist propaganda.
  2. Audience: to target people located in France, Italy, Sweden and Portugal; aged 20-40 with online interests in Islam, Sheikh, Quran, Prophets and Messengers in Islam, Haraam, Prisoners of Faith, Ummah News, Jihad;
  3. Action: amplify the voices of credible leaders, activists and practitioners within the Muslim community, and provide role-models who aim to deconstruct violent extremist propaganda;

II. Activities

  1. Definition of a campaign plan (i.e. research and analysis of target audience, key-message)
  2. Creation and production of the campaign
  3. Implementation and dissemination of the campaign
  4. Offline activities
  5. Quantitative and qualitative evaluation
Campaign 3: The true face of extremism

I. Objectives

  1. Goal: to present the reality of violent extremism based on former extremists, their families and friends, in order to deconstruct idealistic views: the dangers, the consequences of violence and the traumas;
  2. Audience: to target vulnerable people interested in topics related to Islamic extremism located in France, Italy, Sweden and Portugal; aged 20-40 with online interests in Syria,Religion Truth, Women in West for Khifah, Authentic Tauheed, Anwar al-Awlaki, Aniem Choudry, Islamic State, Ummah News, Jihad, Tafseer, Al-Qadr, Khyber
  3. Action: To delegitimize the content and form of violent extremist messages and present organisations who can help people to abandon violent extremist organisations;

II. Activities

  1. Definition of a campaign plan (i.e. research and analysis of target audience, key-message)
  2. Creation and production of the campaign
  3. Implementation and dissemination of the campaign
  4. Offline activities
  5. Quantitative and qualitative evaluation
Campaign 4: Conspiracy theories - from the satire to the danger

I. Objectives

  1. Goal: to present the reality of violent extremism based on former extremists, their families and friends, in order to deconstruct idealistic views: the dangers, the consequences of violence and the traumas;
  2. Audience: to target vulnerable people interested in topics related to Islamic extremism located in France, Italy, Sweden and Portugal; aged 20-40 with online interests in Syria,Religion Truth, Women in West for Khifah, Authentic Tauheed, Anwar al-Awlaki, Aniem Choudry, Islamic State, Ummah News, Jihad, Tafseer, Al-Qadr, Khyber;
  3. Action: To delegitimize the content and form of violent extremist messages and present organisations who can help people to abandon violent extremist organisations;

II. Activities

  1. Definition of a campaign plan (i.e. research and analysis of target audience, key-message);
  2. Creation and production of the campaign;
  3. Implementation and dissemination of the campaign;
  4. Offline activities;
  5. Quantitative and qualitative evaluation;
Campaign 5: What it is to be part of a far-right violent group

I. Objectives

  1. Goal: Based on former extremists and their family’s testimonies, this campaign aims to demonstrate the personal risks and real consequences that the extremist violence related to far-right cover ups through former participants and friends’ testimonies;
  2. Audience: The target audience will be vulnerable people to far-right extremism aged 16-35 from Romania, Sweden, Hungary and Italy with online interests in Aryan Nations, National Front, American History X, Nazi Germany, Aryan, Right Wing News, Hardcore Skinhead, White Power, Ku Klux Klan;
  3. Action: to present organisations who can help people to abandon violent extremist organisations;

II. Activities

  1. Definition of a campaign plan (i.e. research and analysis of target audience, key-message);
  2. Creation and production of the campaign;
  3. Implementation and dissemination of the campaign;
  4. Offline activities;
  5. Quantitative and qualitative evaluation;
Campaign 6: Critical thinking tools

I. Objectives

  1. Goal: To teach how to critically analyse information by recognizing assumptions or implications, specially as concerns information disseminated by both traditional and social media;
  2. Audience:The target audience will be general young people between 16-33 years old from Portugal, Italy, France, Romania, Sweden and Hungary with online interests in fake news, news, information, BBC, politcs, Euronews, media, social media, Instagram, Tumblr;
  3. Action: to motivate people to actively share advices on how to analyze information in their social media profiles;

II. Activities

  1. Definition of a campaign plan (i.e. research and analysis of target audience, key-message);
  2. Creation and production of the campaign;
  3. Implementation and dissemination of the campaign;
  4. Offline activities;
  5. Quantitative and qualitative evaluation;
Campaign 7: Community Heroes

I. Objectives

  1. Goal: To provide resilience mechanisms, such as sense of community belonging, civic purpose and identity to vulnerable young people through animated stories of community engagement within the Muslim community;
  2. Audience: to target young people (aged 12-16) located in France, Italy, Sweden and Portugal; aged 12-16 with online interests in Islam, Niqāb, Hijab, Quran, Muhammad, Burqa, Human Rights, Sunnah, Aisha, Sharia, Allah, Women in Islam;
  3. Action: To provide a call-to-action on how to be civically engaged within the Muslim and local community through best practices (g. teaching Arabic to locals);

II. Activities

  1. Definition of a campaign plan (i.e. research and analysis of target audience, key-message);
  2. Creation and production of the campaign;
  3. Implementation and dissemination of the campaign;
  4. Offline activities;
  5. Quantitative and qualitative evaluation;
Mid-Term Meeting in Palermo, Italy

Mid-Term Meeting in Palermo, Italy

During 21 and 22 November 2019, RETHINK project had its mid-term meeting in Palermo, Italy organized by CESIE. This meeting aimed at monitoring the overall status of the project, including an initial evaluation of the online campaigns and its offline activities.
RETHINK – LAUNCHING OF THE CAMPAIGN “THE TRUE FACE OF EXTREMISM”

RETHINK – LAUNCHING OF THE CAMPAIGN “THE TRUE FACE OF EXTREMISM”

In 11th November 2019, RETHINK launched its fourth campaign: The True Face of Extremism. This event was held at “Com Calma – Espaço Cultural” in Lisbon and had the participation of religious leaders, public authorities and the RETHINK Team, including its campaign director, Rafael Antunes, who gave a speech on how civil society can prevent […]

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